{
    "componentChunkName": "component---src-pages-blog-jsx",
    "path": "/blog/",
    "result": {"data":{"fishermanBusiness":{"name":"Platinum Hair Salon"},"fishermanBusinessWebsitePage":{"title":"Blog","description":"Explore hair tips, trends, and inspiration on the Platinum Hair Salon blog, your go-to resource for expert beauty advice in West Chester, PA.","components":[{"fastId":"HeroElement","componentIdentifier":"hero_images","order":0,"files":[{"file":"https://fisherman.gumlet.io/public/c61cf0e8-9afa-49c0-a043-82e41782f3c4/HERO_SECTION_-_2026-07-18T052704.455.jpg","altText":"Soft shadow of leaves on a light surface, creating a peaceful and natural pattern.","gatsbyFile":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/3627cd1a6c844bd60da043bddd4d640c/634ce/HERO_SECTION_-_2026-07-18T052704.455.jpg","srcSet":"/static/3627cd1a6c844bd60da043bddd4d640c/b9918/HERO_SECTION_-_2026-07-18T052704.455.jpg 750w,\n/static/3627cd1a6c844bd60da043bddd4d640c/e796b/HERO_SECTION_-_2026-07-18T052704.455.jpg 1080w,\n/static/3627cd1a6c844bd60da043bddd4d640c/9fa2d/HERO_SECTION_-_2026-07-18T052704.455.jpg 1366w,\n/static/3627cd1a6c844bd60da043bddd4d640c/634ce/HERO_SECTION_-_2026-07-18T052704.455.jpg 1920w","sizes":"100vw"},"sources":[{"srcSet":"/static/3627cd1a6c844bd60da043bddd4d640c/9860d/HERO_SECTION_-_2026-07-18T052704.455.webp 750w,\n/static/3627cd1a6c844bd60da043bddd4d640c/8c95f/HERO_SECTION_-_2026-07-18T052704.455.webp 1080w,\n/static/3627cd1a6c844bd60da043bddd4d640c/20dcd/HERO_SECTION_-_2026-07-18T052704.455.webp 1366w,\n/static/3627cd1a6c844bd60da043bddd4d640c/7930c/HERO_SECTION_-_2026-07-18T052704.455.webp 1920w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.5197916666666667}}}}],"contentNodes":[]},{"fastId":"Header","componentIdentifier":"blog_recommended_articles_header","order":0,"files":[],"contentNodes":[{"content":"Recommended Articles"}]},{"fastId":"Header","componentIdentifier":"blog_hero_primary_header","order":1,"files":[],"contentNodes":[{"content":"The Art of Beautiful Hair"}]},{"fastId":"MarkdownContent","componentIdentifier":"blog_hero_description","order":2,"files":[],"contentNodes":[{"content":"From color artistry to everyday styling advice, this is where Platinum Hair Salon shares what nearly five decades on Turner Lane have taught us. Expect real tips on Balayage, Brazilian Blowout treatments, and the trends worth trying, plus a little West Chester perspective along the way."}]}],"seoTitle":"Hair Tips, Trends & Styling Inspiration West Chester, PA | Platinum Hair Salon"},"bookingUrl":{"url":"https://app.salonrunner.com/customer/login.htm?id=37340","title":"Book Now"},"allFishermanBusinessBlogPost":{"nodes":[{"_id":2660,"title":"The biggest hair trends this Spring and Summer!","slug":"the-biggest-hair-trends-this-spring-and-summer","author":null,"summary":"If you have been a Platinum Hair Salon client or read this blog, you know by now that we believe the maintenance of hair to be a serious matter. Regular trips to the salon are important, not only to keep your hair healthy, but to keep your style fresh and lively. But sometimes we just want to pull back our hair even when it’s not a bad hair day. This blog will focus on the various hair accessories which have dominated the fashion world for the past few months. These accessories are not going away anytime soon. So if you want to be part of the biggest hair trend this Spring and Summer, get yourself some pins, clips, headbands, and bows now.","heroImage":"https://fisherman.gumlet.io/public/c61cf0e8-9afa-49c0-a043-82e41782f3c4/posts/feelings-_bHsZxbT.1542065770.1280.1280_1174x-1080x675.jpg","gatsbyHeroImage":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/2a005492d66bc618b94fc943503c486b/09f70/feelings-_bHsZxbT.1542065770.1280.1280_1174x-1080x675.jpg","srcSet":"/static/2a005492d66bc618b94fc943503c486b/84519/feelings-_bHsZxbT.1542065770.1280.1280_1174x-1080x675.jpg 750w,\n/static/2a005492d66bc618b94fc943503c486b/09f70/feelings-_bHsZxbT.1542065770.1280.1280_1174x-1080x675.jpg 1080w","sizes":"100vw"},"sources":[{"srcSet":"/static/2a005492d66bc618b94fc943503c486b/59596/feelings-_bHsZxbT.1542065770.1280.1280_1174x-1080x675.webp 750w,\n/static/2a005492d66bc618b94fc943503c486b/45939/feelings-_bHsZxbT.1542065770.1280.1280_1174x-1080x675.webp 1080w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":0.625}}},"publishedAt":"2026-06-11T18:07:18.768861Z","heroImageAltText":""},{"_id":2659,"title":"The return of tailoring and dapper men","slug":"the-return-of-tailoring-and-dapper-men","author":null,"summary":"This week’s blog post is for guys, some quick, simple and easy sartorial tips for your hair and wardrobe:","heroImage":"https://fisherman.gumlet.io/public/c61cf0e8-9afa-49c0-a043-82e41782f3c4/posts/short-haircuts-for-thin-hair-men","gatsbyHeroImage":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/jpeg;base64,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"},"images":{"fallback":{"src":"/static/ada4a87139db01f35906b6abb349bb57/a89ca/short-haircuts-for-thin-hair-men.jpg","srcSet":"/static/ada4a87139db01f35906b6abb349bb57/a89ca/short-haircuts-for-thin-hair-men.jpg 600w","sizes":"100vw"},"sources":[{"srcSet":"/static/ada4a87139db01f35906b6abb349bb57/6d09e/short-haircuts-for-thin-hair-men.webp 600w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":1}}},"publishedAt":"2026-06-11T18:07:18.670755Z","heroImageAltText":""},{"_id":2658,"title":"Spring/Summer ’19 – the wet look","slug":"springsummer-19-the-wet-look","author":null,"summary":"The biggest hair trend on the runways for Spring/Summer ’19 was the wet look. The designers wanted (or predicted) for us to style our hair in one of the many variations they put on display. I don’t know about you, but when I think “wet look”, I think of the Robert Palmer Girls. The look was around for many, many years before the video, but Simply Irresistible turned slicked back, wet-looking hair into something it had never been before… effortlessly cool and super sexy.","heroImage":"https://fisherman.gumlet.io/public/c61cf0e8-9afa-49c0-a043-82e41782f3c4/posts/image.png","gatsbyHeroImage":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/ca4423938c1968c8fb62d30dd4a156b4/ec333/image.png","srcSet":"/static/ca4423938c1968c8fb62d30dd4a156b4/ec333/image.png 480w","sizes":"100vw"},"sources":[{"srcSet":"/static/ca4423938c1968c8fb62d30dd4a156b4/21b1a/image.webp 480w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":1}}},"publishedAt":"2026-06-11T18:07:18.607656Z","heroImageAltText":""}]}},"pageContext":{}},
    "staticQueryHashes": ["3382611619","880305295"]}