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The designers wanted (or predicted) for us to style our hair in one of the many variations they put on display. I don’t know about you, but when I think “wet look”, I think of the Robert Palmer Girls. The look was around for many, many years before the video, but Simply Irresistible turned slicked back, wet-looking hair into something it had never been before… effortlessly cool and super sexy.\r\n\r\nAs a quick recap, six months ago during the Spring/Summer ’19 shows, some of the top designers to show different iterations of the wet look were Raf Simons, Chloë, Altuzarra, and Markus Lupfer. The Raf Simons version, while cool on the runway, isn’t so easily or desirably achievable in real life. Raf sent his models down the runway in half wet, half dry looks with tons of tendrils hanging off the face. Both Chloë and Altuzarra showed more accessible looks: swept-back hair, lacquered with volume at the roots.\r\n\r\nThe best thing about the wet look is you don’t need a new or special haircut. It will work on basically any cut or style, and there aren’t any formal rules… slicked back, tendrils, or ponytail. Of course, the wet look is inspired by the beach… that after the ocean look. But don’t limit yourself to wearing this look only on summer days. I personally love the wet look for evenings (à la Palmer Girls). This look can easily separate you from the rest of the crowd.\r\n\r\nHead over to [Platinum Hair Salon](https://platinum4hair.com/) and speak to one of the [Platinum Hair Salon Hair Designers](https://platinum4hair.com/our-staff) directly about how to achieve this look.","heroImage":"https://fisherman.gumlet.io/public/c61cf0e8-9afa-49c0-a043-82e41782f3c4/posts/image.png","seoTitle":"","seoDescription":"","seoOgTitle":"","seoOgDescription":"","seoOgImage":null,"gatsbyHeroImage":{"childImageSharp":{"gatsbyImageData":{"layout":"fullWidth","placeholder":{"fallback":"data:image/png;base64,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"},"images":{"fallback":{"src":"/static/ca4423938c1968c8fb62d30dd4a156b4/ec333/image.png","srcSet":"/static/ca4423938c1968c8fb62d30dd4a156b4/ec333/image.png 480w","sizes":"100vw"},"sources":[{"srcSet":"/static/ca4423938c1968c8fb62d30dd4a156b4/21b1a/image.webp 480w","type":"image/webp","sizes":"100vw"}]},"width":1,"height":1}}},"author":null,"publishedAt":"2026-06-11T18:07:18.607656Z","heroImageAltText":"","destination":"BLOG","slug":"springsummer-19-the-wet-look"},"allFishermanBusinessBlogPost":{"nodes":[{"_id":2660,"title":"The biggest hair trends this Spring and Summer!","destination":"BLOG","publishedAt":"2026-06-11T18:07:18.768861Z","slug":"the-biggest-hair-trends-this-spring-and-summer","summary":"If you have been a Platinum Hair Salon client or read this blog, you know by now that we believe the maintenance of hair to be a serious matter. 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Expect real tips on Balayage, Brazilian Blowout treatments, and the trends worth trying, plus a little West Chester perspective along the way."}]}]}},"pageContext":{"id":2658,"blogRootSlug":"/blog/","slug":"springsummer-19-the-wet-look","templateProps":{},"postDestination":"Blog"}},
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